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The ask was to renew the famous line - Childhood Lasts a Lifetime. 

Barnardos have heard every kind of life story a child can tell and with their intervention, and the public’s support, they can change these for the better. 

 

This is the simple thought behind this OOH. After capturing hundreds of portraits on a traditional photoshoot, we fed these, alongside the actors' real-life childhood photos into a closed AI model. This allowed us to reverse age our actors back through time, and create an accurate depiction of a traumatic story, while protecting real-life cases. 

 

Radio, which sat alongside OOH, showed the breadth of emotion a child goes through and the impact Barnardos relentless work can have on their story.