To launch Monzo's new book "The Book of Money"
we created 1000s of reasons why you'd buy a book about money, and then printed them onto 1000s of book covers.
In fact, we wrote so many reasons, we could fill a book shop.
​So we did.
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Introducing "The book nook" an activation in the form of a physical bookshop, where members of the public could generate a unique book cover tailored to their specific financial aspirations, thanks to a personalisation strategy.
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We crafted a unique experience where every single element of the store was considered.
The event started by planting performative readers around Soho to create intrigue with contextualised titles and carried on in-store
with themed hero shelves, to monzo-themed props, to a vibey photobooth, and even a title generator housed as an ATM.
If there was a way for a online-only bank to turn up on the highstreet, a book shop certainly was the zag.
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It did so well we had an hour queue from before the shop opened to after it closed on both days, and the book was named as
The Sunday Times Best Seller less than 5 days later.
